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8 tips to transform checkout

Get access to the Baymard Institute’s latest insights learned from 88,000+ hours of user experience research.

Get the Baymard Institute’s most recent findings on eight ways companies can improve a shopper’s checkout experience, based on more than 88,000 hours of user experience research. Researchers at Baymard discovered that the global average cart abandonment rate is 69.8%, but all is not lost: A better checkout design can help ecommerce sites like yours gain as much as 35% in conversion rate.

Discover why you should:

  • Use a single field for users’ full names
  • Let users make edits when they review their order
  • Save account creation for the confirmation step

 

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Key features for businesses

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Dedicated Account &
Technical Support

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Fast and Easy
Integration

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The Latest Checkout
Technology

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Recurring Payments
For Loyalty and
Convenience

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Testimonials

The increase we're seeing in sales conversions from Amazon Pay versus other payment methods is wild, but it's really not crazy when you think about all the information that is pre-filled with Amazon Pay, and everything is ready to go for the customer.

Houtan Fanisalek
Chief Technical Officer, Felix Gray

"The increase we're seeing in sales conversions from Amazon Pay versus other payment methods is wild, but it's really not crazy when you think about all the information that is pre-filled with Amazon Pay, and everything is ready to go for the customer."

Houtan Fanisalek
Chief Technical Officer, Felix Gray

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Event Location

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Event Description

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Event Speakers

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Event Schedule

9:00am - 10:00am

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9:00am - 10:00am

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9:00am - 10:00am

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HAVE QUESTIONS?

About the ROI calculator

Sales lift measures your projected increase in sales after adding the Amazon Pay button to your website. (Online sales x percentage lift). You'll notice this simulator includes sales lift but doesn't include simulations for reducing bad debt, increasing average order value, or processing fees for refunds. For a deeper assessment of your potential ROI, an Amazon Pay team member is ready to help. Get started today.
This tool focuses on the two processing fees that typically occur during a domestic payment transaction – a fixed authorization fee and a variable processing fee. You estimate sales lift minus these two fees equals your net gain. Amazon Pay clearly lays out the fee schedule so, there are never any surprises about what you are paying for and its value.
The estimates provided by this tool are not a guarantee, representation, or warranty of any result, including without limitation, your conversion rates, cost of payments, or expected profitability. For a deeper assessment of your potential ROI, register your business.
The ROI calculator estimates sales lift only and net gain only. You can learn more about our policies . For a deeper assessment of your potential ROI, an Amazon Pay team member is ready to help. Get started today.

1Data from Mobile Checkout Optimization Report, by the Baymard Institute, 2022, commissioned by Amazon Pay.
2Profitwell, 2022
3Axios Harris Poll 100, Corporate Reputation Rankings, July 2022.

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